CUTTY SARK Imperial kingdom

While Prohibition presented a problem for most Americans in 1920, the ban on the sale of alcohol became an opportunity for the owners of London wine and spirit merchant Berry Bros. & Rudd.

While the merchant has been trading at No.3 St. James’s Street since 1698, it first moved into whisky in 1915 with a blend named St. James’s referenced in its export price list for that year. Over the years a number of blended whiskies from the company emerged, all of which were pale in colour to appeal to the Cognac-drinking partners who equated lightness with quality.

But it was on 23 March 1923 that the Berry’s partners decided to create a new brand of blended Scotch whisky to appeal to American drinkers – Cutty Sark, named after the famous British clipper ship that had recently docked in London. During the latter part of that year cases of Cutty Sark were smuggled into the US to appease demand from drinkers with exquisite tastes – unsatisfied with the often foul-tasting moonshine liquor that were dark from added caramel colour, they sought something more refined in goods smuggled into the country.

It is entirely possible that infamous rum runner Bill McCoy himself handled crates of Cutty Sark before his capture by the Coast Guard in November 1923. According to the man himself, his reputation for smuggling quality, authentic liquor into the country gained himself the nickname The Real McCoy.

By the time Prohibition was repealed in 1933 Cutty Sark was already a well-established brand, making exports an easy ride for Berry Bros. & Rudd – less than 30 years later in 1961 Cutty Sark became the first Scotch whisky to sell over one million cases in the US.

In 1936, Robertson & Baxter, which later evolved into Edrington, became the sole supplier of whisky for the Cutty Sark blend. But it wasn’t until 2010 when Edrington decided to purchase the brand from Berry Bros. & Rudd, ending its 87-year relationship with the now famous London merchant.

Since then its new Scottish owner has revamped the brand’s packaging and introduced two new expressions to the core range – Cutty Sark Storm in 2012 and Cutty Sark Prohibition in 2013, which marks 80 years since the repeal of Prohibition.